Retail Show room & Commercial Store Interior

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Today we are living in an attention economy; attention is the new currency or as my friend likes to say “new oil” of the 21st century. Everyone is trying to compel you to look away from your screens and get your undivided attention for one fleeting second. The competition has moved on from the ‘us vs them’ phase and the grave dilemma today is if one can order something online from the ease and comfort of their bed, then why should they put in physical efforts and walk up to your store? Today you are not competing against fellow business but the internet itself. So apart from selling quality products, you need to sell your dear customers a wholesome positive experience and a memorable engagement that benefits them emotionally. You need to make your customers feel unique and special and not mere ‘users.’ According to statistics, 70% of buying experiences are based on how the customer feels they are being treated. Crucially, fMRI neuro-imagery also shows that when evaluating brands, consumers primarily use emotions, personal feelings, and experiences rather than brand attributes and features. There has to be a meaningful transaction in the customer’s mind for action to occur.

 

A part of this can be successfully achieved via impressive and bold interior designs. Without a doubt, effective retail design can have a tangible and far-reaching impact on a business. It can increase footfall and sales, ensure that a brand is correctly positioned, and allow differentiation from its competitors. The store environment is the ultimate showcase and the physical touchpoint between the brand and the customer. It physically and emotionally reaches out and embraces them and it‘s also a great opportunity to actually talk to customers directly. Creating this space where a customer can be completely immersed in the brand really brings it to life and is what allows a customer to fall in love with a brand, becoming a true brand advocate. We are a space designing company that goes by the name “BERYL.” We have done space designing projects for prestigious clients, attending luxurious events like Hemtex Fair Germany and Design ID India. We have quite an experience in this field as we did many projects ranging from residential designs to showroom and commercial store designs. Apart from this, we offer unique products with interiors to make your space stand out. We lead a team of highly skilled and dedicated experts which enables us to fly high and deliver the right mix for you. As a design company, we are detail-oriented and have a customer-first approach. Here are a few knacks we want to share with you so that the next time you design your space you get the optimal results.

Welcome to La La Land

 

The interior of your store is the silent salesperson which affects the psyche of your customers. By carefully considering the design and spatial arrangements of the store, you can drive more sales. Windows and entrance appearance are an important part of this. Don’t neglect these spaces; use windows to tell the story about your brand. As eyes are the windows to one’s soul, so are windows that offer glimpses of treasure within. If you are a high-end store, keep a few items in your display as it gives the impression that each piece is unique and special. Keep the first 10-15 feet of entrance clear and minimal, as customers are transitioning and at the initial phase of evaluation; they are likely to miss products displayed in this area. Depending on the size of your store, settle upon a display layout; loop layout works best for small stores. Also, keep the minimum distance between each aisle to avoid bumping scenarios and maintain circulation. Keep in mind how claustrophobic your space will turn into in its rush hour. The customers generally turn right after entering the store according to a study. Make sure you incorporate this fact into your showroom design.
These are important and foundational aspects of the interior for your space. So before jumping the guns, make sure to consult professionals.

Orange is the new black

 

Imagine the color red and yellow together, which is the first brand you associate with the said colors? The obvious answer, in this case, is McDonald’s. Colors help in creating brand recognition among customers easily as it provides additional mental stimuli for the brain.
Depending on the product you’re selling and the age group you are pursuing, you can choose different colors. Colors also affect the appetite of people immensely. For example, if you are targeting younger shoppers, then use bright and bold shades whereas for the other end of the spectrum use subtle colors. Similarly, if you are targeting the female population then blue, purple, and green are your best bets. Stay away from orange, brown, and gray. For men, you’ll do well with blue, green, and black, but not with brown, orange, or purple. If you want to tap into an impulse buy scenario amongst users, then you might want to use black, royal blue, or red-orange in your display. For budget shoppers, use navy blue or teal. Before settling on a color for your interiors you must understand the emotion evoked by a certain color amongst the user and then choose wisely.

The Corporate enjoys a mid-level investment grade rating (well aligned with its debt pricing)

Orange is the new black

 

Imagine the color red and yellow together, which is the first brand you associate with the said colors? The obvious answer, in this case, is McDonald’s. Colors help in creating brand recognition among customers easily as it provides additional mental stimuli for the brain.
Depending on the product you’re selling and the age group you are pursuing, you can choose different colors. Colors also affect the appetite of people immensely. For example, if you are targeting younger shoppers, then use bright and bold shades whereas for the other end of the spectrum use subtle colors. Similarly, if you are targeting the female population then blue, purple, and green are your best bets. Stay away from orange, brown, and gray. For men, you’ll do well with blue, green, and black, but not with brown, orange, or purple. If you want to tap into an impulse buy scenario amongst users, then you might want to use black, royal blue, or red-orange in your display. For budget shoppers, use navy blue or teal. Before settling on a color for your interiors you must understand the emotion evoked by a certain color amongst the user and then choose wisely.

The Corporate enjoys a mid-level investment grade rating (well aligned with its debt pricing)

Lights, Camera, Action!

 

Without proper lighting, all the efforts made will be futile. You can use three different types of lighting to highlight different areas of your store. Ambiance lighting can be used for general areas and for ceilings. This kind of lighting is used to set the overall mood for space. To highlight top products at your store, specific or accent lighting can be used to grab the attention of the customers. Other areas in the store, like changing rooms, customer service, store entry, can be fitted with regional enlightenments or task lighting. In this way, you would be able to amuse customers and retain their attention for long. You can also use mirrors to reflect and distribute lighting appropriately. While selecting the right match for your store, consider the temperature setting of the store.

Smell and Acoustics

 

The internet fails to provide the physical aspects attached to the customer experience and this is where you can go the extra mile and leave a positive impact on your customers leaving them with a smile. Believe it or not, scent marketing is a thing. according to the University of Paderborn, scents increased impulse buying by 6%, buying intention by 14.8%, and the length of a customer’s stay by 15.9%. The smell of cucumber can make the customers feel that an area is larger than it seems, which makes it perfect for small spaced establishments. Depending on your vibe and space you can add different varieties of artificial scents in your store to invoke different emotions amongst your customers. Another external stimulus that you can use to your advantage is the acoustics. Music not only fills the gap but also sets the rhythm in the pace of your shoppers. The volume should be set appropriately taking into account factors like false ceiling, carpets, and curtains. Another factor that affects the volume is the type of establishment you run for a restaurant. Low volume is preferred whereas for a bar a higher volume works best. Another thing while choosing the type of music is the genre. It again depends on the type of your store and customer demographic. For example, for high-end restaurants live music sessions of piano or jazz are favorable to use. Use faster beats for rush hour and relaxed, slow tempo beats for off-hours.

Smell and Acoustics

 

The internet fails to provide the physical aspects attached to the customer experience and this is where you can go the extra mile and leave a positive impact on your customers leaving them with a smile. Believe it or not, scent marketing is a thing. according to the University of Paderborn, scents increased impulse buying by 6%, buying intention by 14.8%, and the length of a customer’s stay by 15.9%. The smell of cucumber can make the customers feel that an area is larger than it seems, which makes it perfect for small spaced establishments. Depending on your vibe and space you can add different varieties of artificial scents in your store to invoke different emotions amongst your customers. Another external stimulus that you can use to your advantage is the acoustics. Music not only fills the gap but also sets the rhythm in the pace of your shoppers. The volume should be set appropriately taking into account factors like false ceiling, carpets, and curtains. Another factor that affects the volume is the type of establishment you run for a restaurant. Low volume is preferred whereas for a bar a higher volume works best. Another thing while choosing the type of music is the genre. It again depends on the type of your store and customer demographic. For example, for high-end restaurants live music sessions of piano or jazz are favorable to use. Use faster beats for rush hour and relaxed, slow tempo beats for off-hours.

Keep Live Your Store’s Cash

 

One of the most important details is the cash desk. Make sure that the desk is big enough so that it can accommodate the bags or personal belongings of the customers. Try to decorate the cash desk part in a very modern and colorful way. Customers already do not like the parts where they have to physically pay their hard-earned money. In this section, the colors and logo of your brand are effective behind the cash desk. Make sure to keep the cash box small and hidden from the prying eyes of the customer behind the desk if possible so that they don’t have a clear view of the same. You can also deck the space around the cash desk with cheap impulse buys as your last attempt to sell; customers generally top one or two things from here. Lastly, be polite in person to the customers.

Great store presentation and product merchandising is like a good movie. It’s got an alluring poster (logo) to entice, an interesting introduction sequence to tell the watchers they’ve made the right choice, and a satisfying conclusion to get the audience to want more. The tools used to achieve these attributes are based on creating the most satisfying experience for the shopper, turning the window browsers into actual buyers. We, at Beryl, aim to make this a reality for you every day. Together we build each other.