Today we are living in an attention economy; attention is the new currency or as my friend likes to say “new oil” of the 21st century. Everyone is trying to compel you to look away from your screens and get your undivided attention for one fleeting second. The competition has moved on from the ‘us vs them’ phase and the grave dilemma today is if one can order something online from the ease and comfort of their bed, then why should they put in physical efforts and walk up to your store? Today you are not competing against fellow business but the internet itself. So apart from selling quality products, you need to sell your dear customers a wholesome positive experience and a memorable engagement that benefits them emotionally. You need to make your customers feel unique and special and not mere ‘users.’ According to statistics, 70% of buying experiences are based on how the customer feels they are being treated. Crucially, fMRI neuro-imagery also shows that when evaluating brands, consumers primarily use emotions, personal feelings, and experiences rather than brand attributes and features. There has to be a meaningful transaction in the customer’s mind for action to occur.
A part of this can be successfully achieved via impressive and bold interior designs. Without a doubt, effective retail design can have a tangible and far-reaching impact on a business. It can increase footfall and sales, ensure that a brand is correctly positioned, and allow differentiation from its competitors. The store environment is the ultimate showcase and the physical touchpoint between the brand and the customer. It physically and emotionally reaches out and embraces them and it‘s also a great opportunity to actually talk to customers directly. Creating this space where a customer can be completely immersed in the brand really brings it to life and is what allows a customer to fall in love with a brand, becoming a true brand advocate. We are a space designing company that goes by the name “BERYL.” We have done space designing projects for prestigious clients, attending luxurious events like Hemtex Fair Germany and Design ID India. We have quite an experience in this field as we did many projects ranging from residential designs to showroom and commercial store designs. Apart from this, we offer unique products with interiors to make your space stand out. We lead a team of highly skilled and dedicated experts which enables us to fly high and deliver the right mix for you. As a design company, we are detail-oriented and have a customer-first approach. Here are a few knacks we want to share with you so that the next time you design your space you get the optimal results.